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Author: Subject: Targeted pain relief
Underwater Plumber


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[*] Post 500244 posted on 14-12-2015 at 22:45 Reply With Quote
Targeted pain relief

Naughty Nurofen


It said products marketed to treat specific pains, such as migraine, were identical to one another.
Nurofen said the products had been "designed to help the consumer easily navigate our range", particularly in groceries where there was no pharmacy.
"Consumer research indicates that 9 in 10 people (88%) look for pain relief for a specific type of pain (eg headache, migraine, back pain) and 7 in 10 (71%) say pain-specific packs help them decide which product is best for their needs," said Dr Aomesh Bhatt, regulatory and medical affairs director for Nurofen.

The products affected by the Australian court order include Nurofen Back Pain, Nurofen Period Pain, Nurofen Migraine Pain and Nurofen Tension Headache.
The Australian Competition and Consumer Commission (ACCC) watchdog had brought the matter to court earlier this year.
The ACCC said the court had found that the firm had "engaged in misleading conduct in contravention of the Australian consumer law by representing that its Nurofen Specific Pain products were each formulated to treat a specific type of pain, when the products are identical".
Each product contained the same active ingredient, ibuprofen lysine 342mg.

So, basically they packaged identical product differently and then charged more. Tsk.
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[*] Post 500245 posted on 14-12-2015 at 23:33 Reply With Quote

Hope this doesn't stop them sponsoring The Chase on ITV.
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[*] Post 500248 posted on 15-12-2015 at 06:19 Reply With Quote

Of course we all know that red cars go faster, too. If people are prepared to pay more for their marketing, more fool them. It always pays to understand what the active ingredient is, and does, before spending your hard earned cash on any medication that has not been prescribed by your GP. We had some silly alternative medicine pusher attempt to convince us that a particular concoction he was selling was so good he took double the dose......... :(
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