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Author: Subject: Interactive Outdoor Facial Digital Billboard Tech
JackInCT
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[*] Post 500645 posted on 3-1-2016 at 17:45 Reply With Quote
Interactive Outdoor Facial Digital Billboard Tech



Interactive Outdoor Facial Digital Billboard Tech

A USA consumer magazine that I subscribe to has in this month's issue a major article on the increasing use of facial technology recognition for ALL customers entering a retail setting (& the data is stored). Too long for me to even begin to summarize. One paragraph speaks to the following example, and I found this online re an explanation:

German beer brand Astra recently developed a digital illuminated billboard that targets its advertising solely at women. The women detection billboard was installed outside the Zum Silbersack pub in Hamburg, with the aim of inspiring more females to try the beer.

Described as the first ever beer advertising that is only for women, this campaign was developed with creative agency Philipp und Keuntje who reinvented the billboard digitally. More than seventy short videos were pre-shot featuring the comedian, presenter and journalist Uke Bosse. He speaks directly to passersby and specifically addresses women to encourage them to sample an Astra.

This is the first time a billboard has been able to direct its message at a particular target group. It achieves this using a built-in camera and the latest gender-detection software, which allows it to tell the difference between women and men, and can also help it detect the age of the individual standing in front of it.

Me here: Absolutely NOTHING is sacred anymore.

The attached pix shows the setup.

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[*] Post 500649 posted on 3-1-2016 at 19:59 Reply With Quote
Additional Information Re Facial Recognition In A Retail Store



The attached image appeared in the article in my consumer magazine. The "VIP" code [and the number of "+" after the code] obviously indicates that that person has a history of being a big spender in that store. The software in turn launches the store's response to have a "personal concierge" called to the "scene" to offer that customer not only "escort" services as they shop, but also to make "recommendations" [we're talking high end type of stores; but for the rest of us, a cell phone text message announcing unadvertised specials (discounted of course for only that particular customer) is the way it's done].

Since the store has a finite number of personal concierges available at any given time, the software gives the store's management a tool to assign one to the VIP customer with the largest number of +s.

I leave it to your imagination as to what the (job) personality qualifications are for a personal concierge; and it's a near certainty that they receive a commission for whatever that type of a customer purchases.

Make no mistake about it, even high end brick and mortar stores that have been in business a long time are locked in a life & death struggle with online retailers; and anything goes re survival.

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[*] Post 500652 posted on 3-1-2016 at 20:16 Reply With Quote


Minority Report, already.
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