Karl`s PC Help Forums Last active: Never
Not logged in [Login ]
Go To Bottom

In memory of Karl Davis, founder of this board, who made his final journey 12th June 2007

Printable Version | Subscribe | Add to Favourites   Post new thread Poll:
Author: Subject: Targeted pain relief
marymary100
Underwater Plumber
********


Avatar


Posts: 32195
Registered: 9-5-2004
Location: Scotia
Theme: Iconic
Member Is Online

Mood: fact me

[*] Post 500244 posted on 14-12-2015 at 22:45 Reply With Quote
Targeted pain relief



Naughty Nurofen



Quote:

It said products marketed to treat specific pains, such as migraine, were identical to one another.
Nurofen said the products had been "designed to help the consumer easily navigate our range", particularly in groceries where there was no pharmacy.
"Consumer research indicates that 9 in 10 people (88%) look for pain relief for a specific type of pain (eg headache, migraine, back pain) and 7 in 10 (71%) say pain-specific packs help them decide which product is best for their needs," said Dr Aomesh Bhatt, regulatory and medical affairs director for Nurofen.


The products affected by the Australian court order include Nurofen Back Pain, Nurofen Period Pain, Nurofen Migraine Pain and Nurofen Tension Headache.
The Australian Competition and Consumer Commission (ACCC) watchdog had brought the matter to court earlier this year.
The ACCC said the court had found that the firm had "engaged in misleading conduct in contravention of the Australian consumer law by representing that its Nurofen Specific Pain products were each formulated to treat a specific type of pain, when the products are identical".
Each product contained the same active ingredient, ibuprofen lysine 342mg.


So, basically they packaged identical product differently and then charged more. Tsk.
View User's Profile View All Posts By User
victor
Custom User Title
*******


Avatar


Posts: 5458
Registered: 13-12-2004
Location: UK
Theme: KF Blue
Member Is Offline

Mood: retired

[*] Post 500245 posted on 14-12-2015 at 23:33 Reply With Quote


Hope this doesn't stop them sponsoring The Chase on ITV.
View User's Profile View All Posts By User
LSemmens
Undercover MOD
********


Avatar


Posts: 32767
Registered: 19-11-2004
Location: Riverton, South Australia
Theme: Windows XP Silver
Member Is Offline

Mood: Gone crazy, Back soo

[*] Post 500248 posted on 15-12-2015 at 06:19 Reply With Quote


Of course we all know that red cars go faster, too. If people are prepared to pay more for their marketing, more fool them. It always pays to understand what the active ingredient is, and does, before spending your hard earned cash on any medication that has not been prescribed by your GP. We had some silly alternative medicine pusher attempt to convince us that a particular concoction he was selling was so good he took double the dose......... :(
View User's Profile View All Posts By User
Post new thread Poll:

Guest Notice
You are a guest, as a guest you can only see a maximum of 3 posts per thread.

If you want to see the rest, please click here to register.